Case Study: Makro Finance's Impact on a Struggling E-Commerce Brand
About
Our client, an e-commerce brand, came to Fractional Force in dire straits. The company had been struggling for several months, with declining sales and a toxic work environment. Management was at a loss as to how to turn the company around and were looking for expert financial support.
We began by conducting a thorough analysis of the company's financials, identifying areas of inefficiency and potential cost savings. We then worked with management to create a comprehensive financial plan that included cost-cutting measures, budgeting and forecasting, and a focus on improving cash flow.
We also helped the company to improve their financial reporting and analysis, allowing management to make data-driven decisions that would help turn the company around. Additionally, we implemented financial systems and automation tools to streamline financial operations and reduce the workload on the accounting team.
Results
With our guidance, the e-commerce brand was able to reduce costs by 15% and improve cash flow by $250,000 within the first six months. Our team also helped to improve the company's financial reporting and analysis, which allowed management to make more informed decisions that helped to turn the company around.
Moreover, we helped in improving the work environment by training and coaching management and employees in effective communication and teamwork, which helped to reduce turnover and improve morale.
In just a few months, the e-commerce brand was able to stabilize and start growing again. Management and employees were able to work together effectively, sales were on the rise, and the company was once again on a path to success. Fractional Force's expert financial support played a crucial role in turning this struggling e-commerce brand around.
