Fractional CMO Services
Our Fractional CMO services provide your business with an experienced marketing officer who will work as an integral part of your team to help you achieve your marketing goals. From research and strategy to implementation and management, we have the expertise to create and execute a successful marketing plan.
Why Hire a Fractional Chief Marketing Officer?
Not all businesses have a senior-level marketing expert at their disposal and not everyone on your marketing team might be ready to move into this role, particularly if you’re just starting out.
A fractional CMO can help you fill in the gap.
With the help of a part-time chief marketing officer, your business won’t be left behind where it matters most, ensuring you can still scale until you’re ready to commit to a full-time hire.
Another core benefit of going the fractional CMO route is that they’re flexible, which means you can collaborate with someone with the right experience in a way that works for your startup.
Even if you already have an internal marketing team, working with a contract chief marketing officer frees up your employees to focus on the day-to-day allowing your CMO to take care of the higher-level aspects while leading your team at the same time.
Marketing takes up valuable time and resources, which is why having the right team in place is so critical and a CMO is an essential piece of this puzzle.
Hiring a fractional CMO also makes sense if you feel your marketing efforts and results have come to a standstill. Why potentially waste time with your existing efforts when you can get the guidance of an experienced professional who can help you take a step back and reevaluate the way forward?
The same applies if you simply don’t know where to begin with your marketing efforts - a CMO just makes logical business sense.
Fractional CMO Responsibilities
We offer high-tech startups and eCommerce brands the opportunity to work directly with an experienced fractional marketing executive on a part-time or interim basis.
One of our vetted and experienced CMOs will work closely with you and your team to better understand your business goals, target audience, key competitors, and budget to create a comprehensive marketing plan that will help you achieve your goals.
Fractional Force CMOs are fully vetted, ensuring they have the expertise we know are required to help you scale and grow your business.
A chief marketing officer takes care of the following fractional marketing services:
- Market research
- Development of a custom marketing strategy
- Oversee the implementation of your marketing plan and suggested tactics
- Management of your internal and external marketing team
- Provide detailed reporting on the progress of marketing initiatives
What Results Can I Expect from a Fractional CMO?
With Fractional Force, you will work with a dedicated fractional marketing executive to achieve your marketing objectives - it’s as if they’re a part of your internal team.
Results you can expect are:
- A tailored marketing strategy that aligns with your business goals and improves brand visibility.
- Improved lead generation and increased sales revenue.
- Enhanced customer engagement and loyalty through effective marketing campaigns.
- Informed decision making through comprehensive marketing analytics and reporting.