In an era where businesses tirelessly chase the latest technological advancements and innovative strategies, there lies an undervalued commodity often pushed to the sidelines - customer support. Adam Smith, widely regarded as the father of economics, suggested that the most fundamental commodity is not gold, rice, coal or sheep, but a person's ability to work and create value.
As a business owner, you may have heard the term "fractional CMO" floating around but have been unsure about what it means or how it can benefit your business. Outsourcing marketing to a fractional CMO allows businesses to save time and resources, stay ahead of industry trends, and gain clarity and peace of mind, knowing that their marketing efforts are being managed by an expert with a deep understanding of the marketing landscape.
The business world is rapidly evolving, requiring companies to be more flexible and innovative in their approach to leadership. In recent years, one trend that has gained momentum is the rise of fractional executives, specifically part time CFOs and part time CMOs.
Revenue intelligence involves gathering and analyzing data from various sources, such as CRM systems, emails, call records, and customer interactions, to provide real-time insights into sales activities. It can help businesses identify patterns and trends, understand customer behavior and preferences, predict future sales performance, and make data-driven decisions to optimize their sales strategies.
Not ready to hire a full-time chief marketing officer? A fractional CMO could be the solution you're searching for. Here's what you need to know.
AI is a hot topic and for good reason. It’s completely changing how we operate in our day-to-day lives, but more importantly, it’s changing the way we do business too.
Not sure where to start when it comes to tracking the success of your online marketing efforts as a new business? Here are the digital marketing metrics you should start with.
In a world where cutting-edge technology is constantly driving innovation, high tech startups face a myriad of challenges when it comes to going to market. Among these challenges, three major issues stand out: lack of effective product advertising, insufficient investment in marketing, and the strategic targeting of early and late adopters.
The integration of the ChatGPT app into business operations has recently become a topic of interest, with many companies exploring the potential benefits that this AI technology can offer. In this article, we will examine the scalability and feasibility of incorporating the program into various business operations, and evaluate whether it is a growth accelerator or a hindrance.
Contrary to tons of marketers out there who falsely prioritize the creative aspect, from an ROI standpoint, without the right targeting, you are throwing cash to the wind. Using account-based targeting techniques to acquire the most accurate list of prospects is the number one focus a marketer should have. Once that is established, then the focus should be to nurture their interest through creative content and visuals.
Ecommerce businesses have taken the world by storm, with the pandemic further accelerating their growth. However, with this growth comes increased competition and a greater need for businesses to differentiate themselves from their competitors.
On April 26, Apple released iOS 14.5, a date that will be remembered as forcing a huge change in mobile marketing. Until iOS 14.5, iPhone users had to turn off the IDFA (identifier for advertisers) feature somewhere in their settings. Now, with the new operating system, users must opt-in to activate IDFA on their iPhones.
Ever get the feeling that your social media marketing isn’t giving you such a great return on investment? Ever want to find out how many businesses feel like you do? Well, that’s actually not so easy to discover.
