March 2, 2023
Reinventing Marketing Efforts After the New Apple Restrictions
On April 26, Apple released iOS 14.5, a date that will be remembered as forcing a huge change in mobile marketing. Until iOS 14.5, iPhone users had to turn off the IDFA (identifier for advertisers) feature somewhere in their settings. Now, with the new operating system, users must opt-in to activate IDFA on their iPhones.